10 Digital Marketing SEO Essentials for Small Business
If you want to beat your competitors online, follow these 10 digital marketing essentials for small business....
Our mission is to help you find your customers online. An effective digital presence is critical to the survival of any business. We provide a complete digital marketing solution from SEO friendly web design and development to long term online marketing strategies. We specialise in content marketing, search engine optimisation, social media marketing, and online advertising.
A collaborative investigative process that establishes your digital strategy? Who is your target market? What different types of users will you have? What actions will your visitors perform once they find you online. What are your ultimate short and long term digital goals that will encompass our strategy moving forward.
At this stage of the process we ensure that we have a strong foundation that we can begin to leverage for our digital strategy. This includes a search engine freindly coded website, a complete Google My Business account, A XML sitemap, a webmaster tools account, and appropriate social media profiles ready to go.
We are ready to begin marketing your business through online marketing initiatives, content marketing, social media campaigns, blogging, email campaigns, and carefully selected authority links. Bear in mind, this is an ongoing process that is effective over time. Search engine marketing (SEO) is not a quick fix but a slow progression over years of providing search engines with quality content.
It is essential to measure and improve the effectiveness of your online strategy. We do this with the use of online analytic tools such as Google Analytics. By changing our strategies according to user engagement, we can improve the effectiveness of your online campaigns. At this final stage, we also begin looking at the option of using paid online advertising to enhance your organic digital marketing initiatives.
We work with a wide range of industries and maintain a core group of ongoing clients. Internet marketing is a journey, not a one off project.
Digital Marketing evolves faster than any other discipline. We would like to pass our knowledge onto you and educate you on the latest developments in online marketing. Please let us know if you would like any clarification or just some free advice. We will reply to all comments.
If you want to beat your competitors online, follow these 10 digital marketing essentials for small business....
There are three main steps to creating an online advertising campaign...
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