Website Content Management
How do I manage the content on my business website? Should I hire a contract website marketer, a digital marketing/seo business, or an employee and do the work inhouse.
The perfect website/content manager will be a cross between an IT professional, a digital designer, and a journalist/copywriter.
Large organisations have the capacity for an inhouse Digital Content Management Department that hires teams of designers, computer engineers, and copywriters. As a small business, you could get away with contracting the work out to one individual with just the right blend of all three skill sets.
These individuals are difficult to source though and if you find them they are worth their weight in gold, so pay them appropriately! They can offer fantastic return on investment.